Embrace launched as an affiliation with the Department of Psychiatry at the American University of Beirut Medical Center (AUBMC) back in 2013. As of 2017, Embrace branched out as an independent Lebanese non-governmental organisation (NGO), not affiliated with any institution.
Embrace seeks to better inform the community about mental illness, break the stigma, provide support to those affected, and help foster a resilient and emotionally healthy community which cares for the mental wellbeing of its young and old.
One of Embrace’s cofounders Michella Nahas lost her brother to suicide many years ago. Back then, there were no organizations to support her and her family who many years later continue to be affected by this tragic loss.
Through its various programs, Embrace caters to the continuum of mental health care, aiming to close the gaps, from prevention, awareness, crisis-management, service provision, capacity building, and advocacy and lobbying.