On October 10, 2019 Embrace launched its 4th national campaign under the title #TalkingSavesLives, this time making an effort to reach as many people as possible across different areas of Lebanon. The campaign was an outreach initiative launched by Embrace’s devoted and passionate volunteers. The team wrote 10,452 positive messages in English, Arabic, French and Armenian with the aim of engaging at least 10,452 people; with a resemblance to our countries geographic area. The cards were all hand written and personally distributed by the team during the night of October 9, 2019 so people wake up the morning of October 10th to find these cards on their cars.
The team targeted areas across Lebanon including Tripoli, Batroun, Jbeil, Jounieh, Zouk Mosbeh, Zouk Mikayel, Kaslik, Jal el Dib, Zalka, Jdeideh, Burj Hammoud, Roumieh, Broumana, Shahhar, Beit Mery, Furn el Chebek, Badaro, Ashrafieh, Mar Mkhael, Gemmayze, Ain el Mreisseh, Hamra, Raouche, Verdun, Mar Elias, Mazraa, Basta, Dahiyeh, Saida, Sour. The campaign had a nation-wide impact and was covered on the front-page of the print version of Annahar newspaper, billboard coverage of the front page across Lebanon on PROMOMEDIA billboards, and hundreds of people sharing their cards on social media tagging Embrace and several people calling to express their gratitude. News reporters also reached out to Embrace to cover the campaign.
The campaign was also implemented within private spaces such as Diwan El Hachem Restaurant- Zalka, Beirut Digital District- Bechara El Khoury, and upon their request with Café Hamra- Hamra and Zeitouna Bay branches, and Cozmo Café- Zaitouna Bay.