Destroyed buildings and the port of beirut, from the 4th of August explosion in Lebanon; Shutterstock ID 1794729508; Purchase Order: -
7a22ak Te7kina Campaign - حَقّك تحكينا
September 2020

After August 4 and as part of Embrace’s plan in pursuing wider scale support to the community, we launched the “7a22ak Te7kina” campaign with the support of Its. Communications, to encourage everyone affected by the blast, whether directly or indirectly, to reach out to the Embrace lifeline: The national emotional support and suicide prevention helpline – 1564.

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The Embrace Lifeline in Times of Crisis
November 2019

In the months that followed October 17, 2019 Lebanon witnessed difficult times and unstable social and economic conditions. In light of these circumstances, and in the midst of the Lebanon Protests, the Embrace Lifeline witnessed two weeks with a sudden spike in the number of calls after the media reported consecutive cases of death to suicide within Lebanon. The country was collectively talking about suicide and sharing the number 1564 encouraging people to reach out for help. For two weeks after December 4th, the Embrace Lifeline received over 150 calls a day, compared to the previous average of 7 calls a day….

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#TalkingSavesLives- the National Campaign for World Mental Health Day
October 2019

On October 10, 2019 Embrace launched its 4th national campaign under the title #TalkingSavesLives, this time making an effort to reach as many people as possible across different areas of Lebanon. The campaign was an outreach initiative launched by Embrace’s devoted and passionate volunteers. The team wrote 10,452 positive messages in English, Arabic, French and Armenian with the aim of engaging at least 10,452 people; with a resemblance to our countries geographic area. The cards were all hand written and personally distributed by the team during the night of October 9, 2019 so people wake up the morning of October 10​th​ to find these cards on their cars…..

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Screening of the Embrace lifeline 1564 ad at Grand cinemas
June-July 2019

Embrace collaborated with Grand Cinemas for the screenings of its promotional video raising awareness on the Embrace Lifeline (1564) the National Emotional Support and Suicide Preventing Helpline in Lebanon. The promotional campaign ran during the months of June and July at Grand Cinemas (Verdun, Ashrafieh, and Dbayeh). With this video and the collaboration with Grand Cinemas, a part of the Lebanese community was better informed about the Embrace Lifeline and the availability of the helpline to listen to people struggling with suicidal ideation and mental health difficulties.

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Run with Marwa

In February 2019, Embrace in collaboration with Humans Without Borders NGO, launched a  crowdfunding campaign to collect funds to contribute to making the Embrace Lifeline available 24/7 in 2020. Marwa Awad, executive board member at Embrace and also cofounder of Humans Without Borders, took on the challenge of running the Beirut Saradar Women’s Race in March 2019 with the cause of Embrace in mind …..

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New Campaign - English- Talking Saves Lives
Talking Saves Lives (1564) Campaign

Embrace launched the Embrace Lifeline, the first Emotional Support and Suicide Prevention Helpline in Lebanon and the MENA region. The Helpline campaign “Talking saves lives” (الحكي بطول العمر””) was launched at Embrace’s fundraising Gala Dinner, held on September 12, 2017 in the presence of hundreds of dignitaries and supporters of the cause. The aim of the campaign is to ignite the conversation around suicide and encourage the Lebanese community to start talking about suicide, break the silence around this societal taboo and send their messages of support to those ….

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Coffee Cup Awareness Campaign

On Feb 15, 2016 Embrace launched the first coffee cup awareness campaign in Lebanon, targeting university students and the local community in Hamra, Beirut. 20,000 cups holding the awareness messages of the #fekkoel3e2de campaign were distributed to over 32 vendors on Bliss Street and Hamra area. The campaign aimed ….

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Akeed RA7 FEE2 Campaign (2014)

“Akeed ra7 fee2” national awareness campaign for Suicide Prevention was launched by Embrace and the Department of Psychiatry at the American University of Beirut Medical Center (AUBMC) under the patronage of the former Ministry of Public Health and in the presence of his Excellency former Minister Wael Abu Faour. A press conference was held….

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FEKKO EL 3E2DE Campaign (2013)

Upon its launching on October 10th, 2013 Embrace Fund launched the first large-scale nationwide media-driven campaign in Lebanon entitled “Fekko el 3e2de” to address society’s attitude and stigma towards mental illness and to engage patients, families, healthcare providers, lawmakers and governmental agencies in a constructive dialogue around mental….

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